Advertising & Marketing

Your brand is not just a logo, but an entire experience that affects whether or not customers will remember you and decide to do business with you.

It should permeate everything you do; websites, magazine and newspaper ads, billboards, sales promotions and of course your signs.

Function

Signs serve as a type of silent salesperson for your business.

Exterior signs draw attention to your place of business and help differentiate it from others on the street.

Interior signs help customers locate merchandise and can lead to impulse sales when added to special displays.

According to the United States  Small Business Administration website, signs serve as a primary link between a business and its customers.

Significance

Signs can be an essential component of a business’s overall marketing strategy. 

A sign that contains a business’s logo can help reinforce its brand. 

Signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its effect is continuous.

Considerations

Signs can also be effective for off-premises use. 

Strategically placed billboards can convey a concise message to passing motorists. 

You can also place magnetic signs on the side of your vehicle to serve as a form of mobile advertising as well as pay other motorists to place signs on their own vehicles for additional reach.